Our fabulous friends Brett and Jenna recently got engaged this spring and now it was time to start the much anticipated wedding dress shopping. We packed up the car for a 3-day mega shopathon in Edmonton. Jenna had made and printed out our itinerary to include 8 dress shops around the city with the addresses, a list of dresses she would like to see, the appointment times and what time we would need to leave our current location to arrive on time for the next appointment. I guess you could say she is kind of an organized person?
We hit our first stop, Shmavid's Bridal (*some names may have been changed for privacy), all fired up on a full night's rest and a tummy stuffed with a hearty breakfast. We knew hunger and fatigue could lead to some very hangry girls and snap decisions - neither could be tolerated. We left the first store empty handed and with only one piece of advice in mind for the staff there - if you would like someone to spend thousands of dollars on a dress, at the very least pretend like you're interested.
If you are ever in Edmonton looking for a wedding dress be sure to stop in at Delica Bridal. The store was beautiful and their selection of gowns were hand picked by the owners. Jenna left that store with 3 amazing dresses lingering on her mind. I knew we would be back there to say yes to the dress, but being the quiet, reserved friend that I am I kept my opinion to myself ;)
We hit up two more stores after that. One that was pretty dumpy - we knew no good was to come of it - and then the last one, Pure, which was very nice. Unfortunately, by this point we had looked at so many dress that thoughts of lace and tulle and chiffon were swimming through our brains and we couldn't even think straight when we were in there. We left exhausted but decided to get to bed early and go to 3 more stores in West Edmonton Mall the next day to continue our search for "the one".
Day two we hit up the mall with an entourage of ladies. Jenna had her mother, Betty Anne, her
mother-in-law to be, Laurie, her sister-in-law to be, Mandy, her friend, Erin, and her two bridesmaids, myself and Krista, in tow. We saw the same ho-hum dresses there that didn't turn our crank the day before. Jenna kept comparing everything she put on to the dresses she liked from Delica.
In one of the stores we witnessed a scene straight out of TLC's Say Yes To The Dress. The bride in the change-room beside us had found THE one. Her, her mother and her bridesmaids all cried as she glow-fully paraded around the store with a huge smile on her face. As she took the dress off she noticed the price tag. Not only had the sales clerk dismissed her budget, this dress was twice what she wanted to spend. Tensions rose between her and her bridesmaids as they tried to convince her to get it anyways. At one point we overheard them say, "You can afford it, your boyfriend makes mad stacks!" Not shockingly that set the bride, and her mother off. Bickering ensued amongst the group and they left in a huff.
We finished our shopping, empty handed, and as we were leaving we spotted the same crew back at the bridal store purchasing her dress. I guess she decided her boyfriend had enough "mad stacks" that they could afford it now.
As you would guess we made our way back to Delica. Jenna tried on her trio of amazingness and everyone clapped and cheered as she said yes to the one she was going to be wearing on her big day. Believe it or not dress stores only offer you champagne if you actually buy a dress, not just if you're shopping for one. Weird, huh? Bottles were popped, the credit card was swiped and we were on our way.
Below I have included a photo of our group at Delica with Jenna in her dress. What? You didn't think I was actually going to let you see what her dress looked like before the big day, did you? Guess you'll have to wait until July!